Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

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What is wrong with me!? These logos are universal, and evoke powerful associations with the companies they represent, with consumers instantaneously knowing exactly what the logo stands for. Our senses are the most powerful tools we have to determine what we feel about a product, use of sight, sound and smells together will revolutionise advertising in the future. He hasn’t even read any of the books he cites, rather, he consults others’ reviews thereof.

The book was not rigorous or engaging enough to spend any more time on. My favorite among them?

At times, I even stopped eating to think, why was I eating what I was eating. Apr 07, James rated it liked it Shelves: This entry was posted in Behavioural EconomicsBrands. While the studies provide facts, the interpretation of linddtrom facts are easy to argue.

One reason that this may be important is that the size and shape of a cigarette box, marti or without branding, would probably have strong associative value for any smoker.

Also if only competing against a few others. This sequence was repeated 5 times with the participants scoring from what their preferences were between sound, image or sound and image together. Email required Address never made public. In many others, they were not. He also regularly inflates the actual novelty of the research he is reporting on, referring to it as the largest neuroscientific marketing research effort ever conducted.


The aim being to see whether sex helps consumers remember a product. Lindstrom’s “research” consists of op-eds, blogs, and NYT articles.

Buyology by Martin Lindstrom | : Books

I challenge you to read matin book and not want to smack the author upside the head with it. He claims that mirror neurons are responsible for our buying behaviour.

Hi, Vanessa, the post you are looking for is here: These nerves in our brains are responsible for the feeling we get buyoloty we relate to something we are seeing or thinking about e. Was this also part of some conspiracy mrtin some advertising company? Neuromarketing is an Self-Promoting Marketing Piece But Has Some Value Martin Lindstrom is a high energy marketing consultant who has a lot to say about himself, and while taking short rests from that activity provides some interesting information about the pruported subject of the book, neuromarketing.

The science is interesting, and the results are sometimes interesting as well–especially where the rational mind says one thing and the primitive “Blink” brain says another. This book also helped in understanding my own buying behavior. That smokers, when shown those disgusting anti-smoking images man smoking through hole in throat, woman with maftin rotted outactually linfstrom activation in the nucleus accumbens, which is one of the brain’s primary craving centersyes, the exact warnings meant mratin dissuade smoking make smokers want to light up.

Jun 22, Jason Koivu rated it really liked it. Does sex actually sell? One of the main messages of the book is that focus groups, long the bread and butter of market researchers, are on their way out, largely because people either lie purposely when surveyed, or they just don’t know what they want, and that neuroanalytical methodology is the wave of the marketing future.


This may be particularly relevant if smokers were not given the opportunity to reduce cravings by smoking in between tests.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

What else could one ask for? A brief history on past failed practices to elicit this information, as well as the current and apparently successful techniques, are discussed prior to the meat of the byyology, which is mainly about how our brains react to stimulus and how advertisers are Why oh why do we buy?

If you can wade through the overblown prose read author’s sense of self-importance, borrowed lindstrlm ex machina and cliff-hanger endings to various chapters, all of which fizzle out along the wayLindstrom actually has some sound advice for consumers! We have to be emotionally engaged in what we see.

Fear is an effective form of marketing, especially when based on our insecurities. If you value your purchasing sovereignty, read this book and borrow it from the library, so as to avoid ‘buying’ into Lindstrom’s h What did I buyopogy that teasing little prompt to write a review?

Dec 17, Scribble Orca rated it liked it Recommends it for: Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.